Which online payment system should you choose for your online store? Our recommendations

If you want to stay ahead of the competition and keep up with the latest trends, you must start offering various convenient electronic payment methods in your online store. Customers are increasingly using online payment methods such as Blue Media, BLIK, Apple Pay, or Google Pay, and if you do not offer them, you risk losing out on sales.

There are many benefits to introducing electronic payment methods in your online store. They are fast and easy for customers to use, and they are also more secure than traditional methods like credit cards. Electronic payment methods also allow you to offer customers discounts and loyalty rewards, which can help increase sales.

If you are unsure which electronic payment method to implement in your online store, you will certainly find the answer below.

Do you need more than one form of online payment?

If you run an e-commerce business, you might wonder if you need more than one online payment method. The answer is: it depends. Here are a few things to consider when making your decision:

1. What do your customers expect?
   If you know your customers prefer a specific type of payment, it makes sense to offer them that option. For example, if you know that most of your customers use PayPal, you should definitely offer that payment option in your store.
2. What are the fees associated with each online payment method?
   Some payment methods come with higher fees than others. If you have a limited budget, you may want to stick with more affordable options. On the other hand, if you can afford it, offering several different payment methods gives your customers more choice.
3. What are the other benefits of each payment method?
   Some payment methods offer additional perks, such as reward points or cashback. If you believe these benefits will be valuable to your customers, you should definitely offer that payment method.

Ultimately, the decision to offer more than one online payment method in your store is up to you. Consider the needs and preferences of your customers, as well as the fees and security risks associated with each option, to make the best decision for your business. Keep in mind, however, that the more online payment options you offer, the higher the chance of a successful transaction. A lack of flexibility in choosing the most convenient payment methods can result in cart abandonment.

Which online payment forms should you choose?

• Bank transfer — Paying by bank transfer is slowly being replaced by newer and more convenient online payment methods. When you make a purchase via bank transfer, funds are transferred from your account to the account of the person or company you are paying. A clear disadvantage of this method is the processing time, which can take up to one business day between different banks.
• BLIK
  
  

BLIK — This is an online payment method that allows you to pay for internet purchases in a simple and fast way. It involves entering an individual, 2-minute BLIK code generated by your bank’s smartphone app, which enables an instant transfer of funds.

Cash on delivery

• Cash on Delivery (COD) — This means you pay for your purchases at the moment of delivery rather than when placing the order. It is also a good option if you do not feel comfortable using a credit or debit card for online shopping. Of course, there are some downsides to cash on delivery. First, you must have enough cash on hand to pay for your purchases when they arrive. Additionally, if you are not home at the time of delivery, you will have to arrange for redelivery and pay for the items then.
• Payment card — This is a convenient way to pay for online purchases. Payment cards are accepted by most online stores and provide a fast and easy way to complete a transaction. When using a payment card, you must provide the card number, expiration date, and security code. You may also be required to provide your name and address. Once the payment is made, you will receive a confirmation email from the online store.
• Digital wallet — This method allows you to make online purchases without the need for a physical credit or debit card. Instead, you can store your card information in a digital wallet and use it to pay for goods and services online.
• Fast transfer — If you own an online store, you know that the most popular form of payment among customers is the fast online transfer. To offer this option, you must sign an agreement with a chosen operator, such as Przelewy24 or Blue Media. Once this is done, you can integrate the payment system with your store’s software. The process of paying for orders is seamless. After making a purchase, the customer is redirected to the payment gateway and then to their bank’s website.

Other forms of online payment

• Deferred payments — Buy now, pay later BNPL (Buy Now, Pay Later) is a relatively innovative form of payment that allows the customer to place an order immediately and settle the payment at a later date, usually within 30 days. This is known as a deferred payment and is offered by companies such as Klarna, PayPo, and Twisto. It is an effective way to encourage a purchase, especially when a customer does not have the cash available at the moment, for instance, while waiting for their paycheck. This solution allows customers to acquire necessary products despite a temporary lack of funds, and for you, it potentially increases sales.
• Online installments Installment payments mean you can spread the cost of a purchase over a certain period, making it more affordable. There are several different ways to pay for items in installments. Some online stores offer their own installment systems, while others use third-party providers. You can also use a credit card that offers installment payments. To encourage potential customers to make larger purchases, you can offer 0% installments, which is a great marketing tactic, especially for more expensive products like consumer electronics and household appliances.
• Paysafecard

• Paysafecard — This is a convenient and very secure prepaid online payment method. When making a purchase with Paysafecard, the customer does not need to provide any personal or financial data. Instead, they simply purchase a 16-digit PIN code in advance—available at locations such as Żabka stores or Ruch kiosks—and then enter it on the website to finalize the transaction. Paysafecard is available in over 50 countries and can be used in thousands of online stores.
• Pay by link — The pay-by-link payment model is a simple and convenient way to accept payments in your online store. With this model, you can accept payments from your customers via a link. After a purchase, the system generates a unique payment link; once clicked, the customer is redirected to a page with a form requiring the information necessary to finalize the purchase.

Which online payment system should you choose? (Payment gateways)

• PayPal — Adding PayPal as a payment option to your e-commerce can be a great way to increase sales and offer a more convenient payment method for your customers. PayPal is a trusted and secure online payment system used by millions of people worldwide. Setting up a PayPal account is quick and easy, with no monthly fees or minimum balance requirements. PayPal also offers buyer protection, so your customers can feel confident that their purchases are safe.
• BLIK — If you are looking for an effective and secure payment method for your e-commerce, BLIK is worth considering. BLIK is a mobile payment system that enables customers to make instant payments using their smartphones. This is a convenient option for customers who are always on the go and may not have cash or a credit card with them. BLIK is also a secure payment method because each transaction uses a unique code that is valid for only 2 minutes.
• PayU — PayU is one of the leading online payment operators, enabling e-commerce companies to accept payments from customers worldwide. With PayU, businesses can easily and securely accept payments from customers in over 150 countries. PayU offers a wide range of payment options, including credit and debit cards, e-wallets, and bank transfers. Companies can also use PayU to send invoices, track payments, and manage their finances.
• Przelewy24 — If you are looking for a comprehensive and reliable payment solution for your online store, Przelewy24 is definitely worth considering. With over 15 years of experience in the online payment industry, Przelewy24 remains one of the most popular payment providers in Poland. The company offers a wide range of payment methods, including credit and debit cards, bank transfers, and e-wallets. Przelewy24 is also known for its high security standards, which is a priority for many online shoppers.
• Blue Media — Blue Media is one of the leading online payment systems in Europe. With over 10 years of experience, it provides e-commerce solutions for businesses of all sizes. Blue Media offers a full suite of payment services, including processing for credit and debit cards, ACH/wire transfers, and electronic checks.
• HotPay — HotPay is one of the major players in the online payment operator market, enabling companies to accept online payments. It is simple to use and easy to integrate with an existing website or e-commerce platform. With HotPay, you can start accepting payments within minutes. The advantages of this solution include high security, reliability, and competitive rates.

What to look for when choosing a payment system?

• Security — In the case of online payments, security is paramount. There are many different online payment systems, and each has its own security measures. When choosing a system for your e-commerce business, it is worth considering which one will best protect your customers’ information. The most popular online payment systems, such as PayPal or Google Checkout, use data encryption to protect customer information. Data encryption involves encoding information in such a way that only the intended recipient can decode it. This makes it difficult for third parties to access the data. In addition to data encryption, many online payment systems also utilize fraud detection tools. These tools help identify and prevent fraudulent transactions. For example, PayPal’s fraud detection tools include monitoring for unusual activity, such as multiple payments to the same account from different locations.
• Reliability — Online payment systems are an essential part of electronic commerce, and their reliability is key to success. Every minute of system downtime is time during which businesses realistically lose money and customers. Many factors contribute to the reliability of online payment systems. Systems must be able to handle high traffic and transactions without crashing. They must also be secure to protect customer data.
• Various payment options — In online business, it is important to offer your customers various payment options so they can easily and conveniently purchase your products or services. There are many online payment systems available, so it is important to conduct research to find the best one for your company. Once a payment system is selected, its setup is relatively simple and can be completed in a matter of minutes. Offering customers different options shows that you care about providing them with the best possible experience and increases the likelihood that they will make a purchase from you.
• Intuitive system operation — The best online payment systems are designed with simplicity in mind. They are easy to navigate and do not require much time or effort to set up.

What to consider when comparing online payment systems?

• Activation fee
• Commission rates
• Test account
• Language versions
• Flexibility of fund withdrawals
• Costs of fund withdrawals
• Chargeback fees
• Supported cards
• Security standards
• Compatibility with the store

Summary

The variety of online payment systems can be overwhelming. However, after reading the above article, you should now have a more detailed understanding of the available options relative to your needs. All that is left for you to do is select the appropriate payment forms and operators for your e-commerce and start selling.